Roy Sports Group


Contract Negotiation

RSG Hockey’s team of agents has successfully negotiated hundreds of NHL contracts over the last 17 years and shares a deep knowledge of all Major Junior and European contracts. We use our excellent knowledge of the market and player values to find the best situation for our clients to maximize their value and career longevity.

Litigation and Arbitration

RSG Hockey’s team of mentors (located in both Canada and the U.S.) serve as a partner with each RSG Hockey player. RSG Hockey’s mentors can assist players with legal issues from endorsements and housing contracts to establishing charitable foundations or drafting prenuptial agreements. We also have over 17 years of experience in salary arbitration cases with NHL Clubs.

Financial Planning

The RSG Hockey’s Financial Services Group knows the importance of player investments and the security of knowing and trusting your advisers. We assist each of our clients with tax preparation, financial and estate planning, as needed. RSG Hockey’s financial management network is made up of global leaders in their respective fields, ensuring that we have the right people to meet our clients’ particular needs at every stage of their career. RSG Hockey’s Financial Team consists of advisors who are independent from RSG Hockey, eliminating any conflict of interest. RSG Hockey also partners with Canadian financial planners for clients working there.

Estate Planning

RSG Hockey and its legal and accounting partners will work to develop estate planning that meets the client’s objectives and overall strategies. RSG Hockey will keep clients informed of tax and estate laws that may impact their future as well as strategies that take advantage of such changes.

Tax Planning

RSG Hockey provides tax planning and filing through an affiliation with a multitude of certified accounting firms throughout North America and Europe. Depending on your needs, RSG Hockey can provide year-round tax and expense management or just end-of-year taxes. (Fees priced separately.)

Insurance and Benefits Analysis

RSG Hockey will help in the selection of providers to address any possible needs in your insurance and benefits coverage and provide practical solutions to get the coverage you need when you need it.

Conditioning and Nutrition

Physical, psychological, and strength conditioning development are very important factors in the longevity and success of a pro hockey player’s career. We provide our clients with access to top experts and up to date training methods available within the hockey industry throughout the world. We have access to experts in the fields of strength training, sports psychology, nutrition, power skating, conditioning and development specific to the hockey world. RSG Hockey also holds conditioning camps throughout North America.

Media Skills/ Social Media

Our media coaching and consulting services help our clients increase their value and public image through newspaper, radio and television interviews. Social media has become a very important aspect of every athlete’s career and image. We assist our clients in understanding the power and potential in enhancing and maintaining a positive social media presence. We are involved in a multitude of projects to help enhance our clients’ social media image and presence, as this part of the media world keeps growing in relevance, and endorsement opportunities arise.


RSG Hockey’s network of business connections and network of professional athletes is in place to help clients capitalize on their marketability by seeking out opportunities for endorsements and public appearances. In addition to seeking events that reinforce the player’s image and fulfill their desires, RSG Hockey serves as the client’s primary contact and coordinates all details. RSG Hockey is also at the forefront of digital media opportunities, seeking “new age” projects that involve its clients.


RSG Hockey has successfully collaborated with companies such as: Adidas, AutoTrader Canada, Bauer, CCM, Fanatics, Kia, Jack Links, Frito Lay’s, Peet’s Coffee, Pepsi, Plantronics and Upper Deck Trading Cards on behalf of its clients. Through these licensing opportunities, RSG Hockey’s clients have been able to expand their marketing image and seek out opportunities outside the game.

Charitable Contribution

RSG Hockey can offer guidance in setting up a relationship with your charitable organization of choice. Involvement in charities helps increase your visibility while creating a positive image within the community.

Life After Hockey

RSG Hockey encourages its clients to participate in the NHLPA’s Life After Hockey programs, as well as the Trilogy Mentorship Program, which is the first of its kind. RSG Hockey’s clients are encouraged to start thinking of post-athletic career plans while they are at the peak of their professional athletic career. RSG Hockey starts acting as a “mentor” from the beginning of our relationship with the client. RSG Hockey assists clients in analyzing information for post-career opportunities. We hope to help all clients maintain and expand their business network throughout their career.

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Professional hockey agency that has been helping clients achieve their pro potential since 2001.

Our Promise

With a successful and high profile career comes the added pressure to perform consistently in the necessary daily tasks as well.
Roy Sports Group allows athletes to make educated decisions about their future and focus on their performance, confident with the knowledge
that the details of their life on and off the playing field, as well as their financial future are secure.
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